Using digital marketing to help growing companies succeed

When trying to grow your business, effective marketing is essential.

 

If you believe marketing could be delivering more for your business but you're not sure where to start or don't have the resource to address it, you're in the right place.

 

Welcome to digital platypus.  

 

I am a freelance marketing consultant and my goal is to help small to medium-sized companies in and around Southampton to efficiently harness the opportunities that digital marketing offers, without the price tag of a large agency.

 

I will help you to;

Attract New Customers:

  • By improving your website SEO to ensure your website is easy to find by people looking for what your offer

  • By using Google Search and Display ads to attract new visitors to your website 

Improve your Customer Experience and Increase Conversions:

  • By reviewing and improving your online presence, ensuring that your potential customers have a positive website experience, using tools such as Google Analytics  

  • By building a clear picture of your customer's journey, so you can optimise your message to potential customers at each step

  • By using remarketing ads to bring non-converters back to your site 

  • By using various techniques to increase your conversion rate 

 

I specialise in 'considered purchases' which are typically professional services, travel & leisure experiences and training providers.  

 

I'm an analytical marketer and am passionate about capturing and interpreting data to deliver meaningful insights, and focus marketing spend where I know it works.

positive feedback

"I can't thank Sharon enough for her patience, kindness, ingenuity and generous spirit, as well as laser-like attention to how we can perform better and build a business that delivers what our customers want."

- Andrea G. Commercial Director. SocialStarters

"Sharon has always been professional, knowledgeable and considered in her approach with us.   She is a fountain of great ideas and provides valued guidance and support for all our marketing, SEO & PR requirements, keeping us on track to ensure we hit our plan dates.  

Without Sharon our marketing spend would definitely be higher with much lower results." 

 - K Potts. MD. Hamble Point Yacht Charter

“Sharon’s workshops have proven extremely helpful. Quick-witted and personable, she brings a sharp, fresh insight to the problem space. Her specialist knowledge is exemplary and she has the natural ability to explain issues simply and succinctly. As a result of her help we have progressed significantly in our thinking. We have no hesitation whatsoever in wholeheartedly recommending her services to others.” 

 - R.S., Marketing Director, RJD Technology

"We have struggled for years with our brand identity, and in two days Sharon has made it all so simple and clear.

We have enjoyed working with Sharon immensely and can't thank her enough." 

- T Kumar. President IYAP

considered purchase marketing

The marketing services I offer are: 

Customer Acquisition
Boosting discoverability with SEO and PPC
Experience & Conversion Improvement
Turning website visitors into paying customers
Show More
 

meet Sharon

Sharon is an experienced marketing professional with a passion for helping others to grow.

 

Sharon is customer focussed, and offers a unique breadth of marketing experience and skills, if you are looking to improve customer acquisition or conversion rates for your business, please get in touch.

Sharon Hayward - Digital Platypus

get in touch

If you'd like Sharon to work as an extension of your marketing team providing cost-effective digital marketing expertise, please get in touch. 

If you aren't sure what you need, just request an email / call back for a quick chat.

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All rights reserved. 

Southampton, Hampshire

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