Finding a constant stream of new business is vital to all organisations.
There are two areas I focus on to help you constantly increase awareness of your brand, reach more people and attract new customers:
Inbound Marketing / SEO
When someone is searching for what you offer, they need to be able to find you easily, otherwise they will find your competitors.
SEO or Search Engine Optimisation is the process of identifying the keywords and search terms that your prospective customers are using, and making sure that your website gets in front of them.
I can help you develop new, fresh content for your site, helping you to improve your SEO and offer additional value to the customer at the same time.
Targeted Advertising / PPC eg Google Ads
Sometimes people don't know what they want yet. Targeted advertising using Google Ads, Display Ads, You Tube ads and even remarketing is a great way of showcasing your products or services to people who are highly likely to be interested.
I am Google Ads Certified and I integrate data from Google Ads and Analytics to ensure that paid adverts are driving quality visitors to your site, generating a positive ROI.
Digital Marketing & the Customer Journey
AWARENESS
Social Media & Display Ads
Advantages
Reach new audiences.
Each social network offers different targeting options
Challenges
Creating engaging content to stand out and catch attention
INTEREST
SEO, PPC, Search ads
Advantages
Reach people early in purchase journey.
Challenges
High competition for keywords = expensive
RESEARCH
Remarketing Ads, Reviews
Advantages
Remind people of your brand, drive repeat web visits
Challenges
Balance between reminding and annoying customers with poor targeting
DECISION
Long-Tail Ads, Email
Advantages
Target people looking for exactly what you offer. High conversion rate
Challenges
Potential low search volumes
The marketing services I offer are: