connect 
 

  • White LinkedIn Icon

If you'd like Sharon to work as an extension of your marketing team providing cost-effective digital marketing expertise, please get in touch. 

If you aren't sure what you need, just request an email / call back for a quick chat.

digital platypus logo white

(c) Digital Platypus 2019.

All rights reserved. 

Southampton, Hampshire

  • White LinkedIn Icon

Finding a constant stream of new business is vital to all organisations. 

There are two areas I focus on to help you constantly increase awareness of your brand, reach more people and attract new customers:

Inbound Marketing / SEO

When someone is searching for what you offer, they need to be able to find you easily, otherwise they will find your competitors.

SEO or Search Engine Optimisation is the process of identifying the keywords and search terms that your prospective customers are using, and making sure that your website gets in front of them. 

I can help you develop new, fresh content for your site, helping you to improve your SEO and offer additional value to the customer at the same time.

Targeted Advertising / PPC eg Google Ads

 Sometimes people don't know what they want yet. Targeted advertising using Google Ads, Display Ads, You Tube ads and even remarketing is a great way of showcasing your products or services to people who are highly likely to be interested.

I am Google Ads Certified and I integrate data from Google Ads and Analytics to ensure that paid adverts are driving quality visitors to your site, generating a positive ROI.

Digital Marketing & the Customer Journey

AWARENESS

Social Media & Display Ads

Advantages

Reach new audiences.

Each social network offers different targeting options

Challenges

Creating engaging content to stand out and catch attention 

INTEREST

SEO, PPC, Search ads

Advantages

Reach people early in purchase journey.

Challenges

High competition for keywords = expensive

RESEARCH

Remarketing Ads, Reviews

Advantages

Remind people of your brand, drive repeat web visits

Challenges

Balance between reminding and annoying customers with poor targeting

DECISION

Long-Tail Ads, Email

Advantages

Target people looking for exactly what you offer. High conversion rate

Challenges

Potential low search volumes

The marketing services I offer are: 

Customer Acquisition
SEO and PPC
Customer Experience
Web analytics and journey mapping
Conversion Efficiency
A/B testing, emails, web analytics
Show More