Finding a constant stream of new business is vital to all organisations.
There are two areas I focus on to help you constantly increase awareness of your brand, reach more people and attract new customers:
Inbound Marketing / SEO
When someone is searching for what you offer, they need to be able to find you easily, otherwise they will find your competitors.
SEO or Search Engine Optimisation is the process of identifying the keywords and search terms that your prospective customers are using, and making sure that your website gets in front of them.
I can help you develop new, fresh content for your site, helping you to improve your SEO and offer additional value to the customer at the same time.
Targeted Advertising / PPC eg Google Ads
Sometimes people don't know what they want yet. Targeted advertising using Google Ads, Display Ads, You Tube ads and even remarketing is a great way of showcasing your products or services to people who are highly likely to be interested.
I am Google Ads Certified and I integrate data from Google Ads and Analytics to ensure that paid adverts are driving quality visitors to your site, generating a positive ROI.
Digital Marketing & the Customer Journey
Social Media & Display Ads
Reach new audiences.
Each social network offers different targeting options
Creating engaging content to stand out and catch attention
SEO, PPC, Search ads
Reach people early in purchase journey.
High competition for keywords = expensive
Remarketing Ads, Reviews
Remind people of your brand, drive repeat web visits
Balance between reminding and annoying customers with poor targeting
Long-Tail Ads, Email
Target people looking for exactly what you offer. High conversion rate
Potential low search volumes
The marketing services I offer are: