Having worked so hard to secure a customer, it is vital to have a strategy in place for using their data in a GDPR compliant manner. Your goal is to build and maintain a long-term profitable relationship, which encourages repeat purchase, cross purchase to a new product category and gains you referrals and recommendations.
Email is a key channel for direct customer communication and I can work as an extension of your marketing team, using extracts from your CRM database or preparing mailing segments based on your custom fields.
I can set up email on-boarding campaigns to build the initial customer relationship, to provide product updates or to drive conversion from abandoned carts.
I have experience of using a number of email service providers and am especially familiar with setting up, customising, managing and analysing campaigns within MailChimp and Ebuild.
"Since working with Sharon, we now have a clear newsletter schedule and a strategy for the two key segments, with each receiving relevant, targeted content"
The other key factors in the customer purchase journey are