conversion focussed PPC

marketing outcome



Over the past year I have worked on a number of initiatives for Hamble Point Yacht Charters, which has included setting up and populating a marketing plan and content calendar, blog writing, e-newsletters, re-design of marketing materials for boat shows, entry into the British Marie Customer Services Award (which we won!) and much more.

Sharon has always been professional, knowledgeable and considered in her approach with us. 


She is a fountain of great ideas and provides valued guidance and support for all our marketing, SEO & PR requirements, keeping us on track to ensure we hit our plan dates. 


Without Sharon our marketing spend would definitely be higher with much lower results. 

 - K.Potts. MD. Hamble Point Yacht Charter 



When I took over managing Hamble Point Yacht Charters' Adwords account, I conducted a thorough review. I focussed on driving enquiries rather than just web visits and removed high-traffic/low-conversion campaigns and keywords. Almost immediately I had reduced the monthly ad spend by 50% and increased conversion rates by 300%



In addition to on-going PPC optimisation, I use keyword insights to improve website SEO and maintain a Page 1 position for many key search phrases. 

the client


Hamble Point Yacht Charters are one of the UK’s leading privately owned yacht charter businesses. Based in Hamble on the edge of the Solent, Hamble Point Yacht Charters offer a fleet of over 20 sailing and motor yachts for bareboat charter, skippered charter, corporate hire as well as running RYA sailing courses, social sailing events and informal tuition.


I have worked with Hamble Point Yacht Charters since November 2016 on an on-going basis to provide PPC management and ad-hoc marketing support.