providing clarity and direction
The Photo Rooms offer excellent value photography packages. Once I understood the nature of their set up I realised that their website didn't reflect their best attributes.
I used Google Analytics to review website usage, in particular identifying how some of the most important content simply wasn't being found by the majority of website users.
Sharon's initial report was fantastic.
I expected her to spot a few small issues with our website, but she really made us see that there is a huge opportunity for us. For every issue she identified she offered clear advice or suggestions on how to rectify it, or to turn it to an advantage.
Until now we have replied mainly on our intuition and ad-hoc feedback, but I feel her scientific and methodical approach can really help us take our business to the next level in a far more sophisticated way.
We have a lot to deliver internally now - but looking forward to getting stuck into it and working more with Sharon in the future.
- MD. The Photo Rooms
The Photo Rooms is a family run photo studio in Southampton offering a mix of lifestyle and commercial photography.
The managing director was keen to increase utilisation of the studio and therefore wanted to increase marketing activity but keep the implementation in-house. Feeling overwhelmed with options, he knew he needed a marketing strategy focusing on digital initiatives, and contacted Sharon.